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  • My wife uses it - she publishes pictures of the garden and our wild life.

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  • Yes and I do follow companies relevant to my interests and some are tech companies. 

     I think there is a market for anyone willing to spend some time to craft images that are unique and interesting to see. 

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  • Short answer: no.

    Never used it, don't see a need for it either

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  • Really can't imagine following a tech company on Instagram, but then I don't do Facebook either. Elon Musk has the only IG content I can recollect seeing in the last two years. Rocket videos, sure - anything else? Not so much.

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  • tfl wrote:

    My wife uses it - she publishes pictures of the garden and our wild life.

    I think you meant "wildlife." But if you really meant you and your wife's "wild life," please PM me your Instagram account. ;)

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  • The only businesses I really follow are local stores I like, stores I want to go to, or companies I wanted to work at when I was job searching.

    I did subscribe to Zappos a couple years back because they did something nice for me, I took pictures of some free items they sent for posting, and realized that other people had done the same.

    I think unless a business posts helpful tips that people will want to see, has a reputation for interesting/different company culture, or does giveaways or contests, you might not get a whole lot of followers.

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  • yes, but it would never occur to me to follow a tech company (or any company) on insta. I use it follow friends and celebrities and a few politicians. I'll post pics of things that don't show people, like food and flowers/garden stuff. I only just recently found out that Angela Merkel has an account and just followed her. I want more pics like the G7 one that's making news/memes. 
    As for tips. Use the "Story" feature (but be reasonable about it - some celebs use it A LOT and it's not great to watch over a minute of 7 second stories because they do a story every hour and people aren't on insta all the time), keep the sponsored posts to a minimum, they show up in the feed as a regular post, but come across as the ads they are. Use hashtags wisely. Find a theme. I actually really like Wil Wheaton's daily bedhead selfies, I'm always amused by all his coffee mugs. Chrissy Teigen always posts family and food. Chris Pratt doesn't seem to understand that the selfie camera reverses text, but Ming Na Wen does and has a friend/assistant do the videos in regular camera mode. Be snarky, people like that. And be on top of it. The best famous accounts engage in their followers frequently and honestly in posts and replies. I think it can be a full time job all by itself. 
    Good luck.
     
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  • I use it every now and then to post pictures of landscapes and my dog whilst out and about. Thinking of removing all my social media accounts and taking some form of a break. I think it's needed!

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  • The only social media that I signed up for was Spiceworks.  Don't use anything else.

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  • I have an account but I don't follow companies. You never read the caption on the pictures, you just scan through and that's it.

    My opinion: It's not worth a company's time. FB, Twitter, and whatever is plenty.

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  • Usually just friends and family. Open instagram once a week.

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  • Neko- wrote:

    Short answer: no.

    Never used it, don't see a need for it either

    Same here.

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  • I use it, but I don't follow any tech companies.  

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  • I don't use it that often but my wife uses it constantly to post pictures of the different craft beers she tries. She follows a lot of different breweries and as a result, has been invited to some special events and has been given swag. Instagram can be used for networking just like any other social site. I guess it all comes down to what you'll be using Instagram for. Is it for another area to network or just show off the company?

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  • I am a photographer but admit I have never once looked at instagram. If I want to share a picture with friends or family I still using Facebook. I just don't have the time to add content to multiple platforms, nor do I necessarily want my content everywhere, and yes I understand that posting on FB will usually result in worldwide saturation anyway.

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  • This is extremely helpful! Thank you all for sharing. I'll let you know what we end up deciding! 

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  • From a marketing standpoint, it's unwise to ignore any social media platform that has several hundred million users. As long as you create original, entertaining, and educational content, you can create quite a following after time. Engaging with your audience is also a must.

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  • I know of people/companies that use it... but I don't. I have found a link here and there to instagram posts and have looked at said post, but while I understand that using all the available tools to reach new markets/customers is a valid point... I don't do it.I don't "do" social media often. I may still have a FB account... that I haven't logged into in... 5+ years? and I have a twitter account... follow some people/groups... but can also go weeks without checking it.

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  • I use it, but just to keep up with friends. I don't follow any companies.

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  • I use Instagram for photos of my happenings, but I've also used it for networking. I've made some great entrepreneur contacts in my city through posts. 

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  • I use it for personal and business usage. I feel that to be very effective, you need someone or a team whose job is to make sure social media is up to date. I've followed IT companies or other business pages. 

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  • I use it and follow some things.  I like it better than Facebook since there's less junk on there.

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  • I've only ever used it personally. My company sometimes uses it in Facebook advertising but I don't think my life is interesting enough to take lots of photos and share them. 

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  • I use Instagram regularly both myself and encourage its use for all of my clients. It's a great social media marketing platform, and actually the source of my first major client as a freelancer. Most automation tools have Instagram posting included as well, so there's little incentive not to be active if you're taking SMM seriously. It can be hard to justify the time investment, especially with a glaring lack of traffic visible but there are tips to identify the success of your instagram presence.

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  • Michael (AdRem) wrote:

    I use Instagram regularly both myself and encourage its use for all of my clients. It's a great social media marketing platform, and actually the source of my first major client as a freelancer. Most automation tools have Instagram posting included as well, so there's little incentive not to be active if you're taking SMM seriously. It can be hard to justify the time investment, especially with a glaring lack of traffic visible but there are tips to identify the success of your instagram presence.

    Thanks for sharing Michael! We actually got on board recently and are still figuring out how best to use it. https://www.instagram.com/ccbtechnology/ Thanks for sharing the tips! 

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  • I use Instagram a lot to follow businesses that are relevant and important to me. I follow a couple of tech brands, but as my interests really lie in baking and cooking, I follow a lot of brands that produce content that is interesting to me. I think the important thing about developing a strong Instagram presence is about developing content that is relevant and helpful to your audience more than anything.

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  • Brittany for Avanan wrote:

    I think the important thing about developing a strong Instagram presence is about developing content that is relevant and helpful to your audience more than anything.

    Good point Brittany! Thank you for sharing. 

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