Updated 2 years ago
IDFA plays a major role in identity, attribution, efficiency, audience targeting, frequency capping, and fighting fraud, among other areas. Advertisers will need to rely on other sources of knowledge – including probabilistic and contextual data signals – for advertising identity post-iOS 14, says, Srinivas KC, vice president and general manager, InMobi DSP.

Updated 1 year ago
Apple’s Dark Mode and the Android Dark theme equivalent have seen rapid adoption on both desktop and mobile platforms. Web and app designers have quickly updated their code to ensure compatibility, so how can email marketers avoid annoying users who are enjoying their dark viewing mode?

Updated 1 year ago
With the effects of the global pandemic and privacy changes to the IDFA on iOS 14.5+ still lingering, 2022 is shaping up to be another transformative year for mobile marketing. Here are a few mobile marketing predictions and trends by Andrey Kazakov, COO, Adjust.

Updated 1 year ago
HR Tech Outlook’s list of leading Talent Management Solution Providers for 2017

Updated 4 years ago
Digital personal assistants Amazon Alexa and Microsoft Cortana have joined forces to offer users the best of both bots. From last week the two voice-activated assistants have extended access to the o

Updated 1 year ago
When it comes to developing enterprise mobile apps, iOS is considered to offer better app security than Android. Discover the reasons in this article.

Updated 1 month ago
Software development kits allow developers to create high-performing applications for particular software platforms.

Updated 2 years ago
If you are looking to uplevel your technology career, now might be a good time to consider adding these must-have tech skills to your resume. Check out the top 10 in-demand tech skills employers will be recruiting for in 2021, plus find out how to work towards them.

Updated 2 years ago
With most of us working from home remotely, a second monitor can help multitask and increase productivity. But additional displays can be expensive.

Updated 2 years ago
Zoom, the video communications platform, has become the most popular and perhaps the most beneficial brand during the COVID-19 pandemic. Following that, theres been much controversy and allegations

Updated 2 years ago
Check out how Slack, Microsoft Teams, Zoom, Asana and other workspace collaboration tools weigh in terms of advanced security and access control features.