Updated 6 months ago
Take advantage of the world’s biggest online marketplace with Amazon marketing in 2020. Here are five tips for a stellar Amazon marketing strategy.

Updated 1 year ago
Randy Wootton, chief strategy officer, and president, Percolate, Seismic, talks about how COVID-19 has impacted sales enablement and what lies ahead for marketers.

Updated 8 months ago
Editing and maintaining an ads.txt file can be difficult for some publishers because they just don't know what to do. This article by Lior Shvo, managing director, Sellers.guide, outlines some of the critical steps publishers need to address regularly with their ads.txt file.

Updated 2 months ago
Communication misalignment between marketing and sales teams results in sales content that misses the mark, hindering sales enablement’s impact. Here, Wayne St. Amand, CMO, Allego, explains why aligning both teams is crucial to sales enablement’s success and how it can be done.

Updated 9 months ago
AI is proving its value as the next-generation indispensable tool to help sales professionals. In this article, Nishant Mungali, co-founder and chief product officer, Mindtickle, discusses, how the technology helps them be ready before, during, and after every customer interaction.

Updated 2 years ago
A federal appeals court gave the green light to a Pennsylvania woman to sue Amazon for damages over a vendors dog collar that suddenly snapped apart and partially blinded her.The 2-to-1ruling by a

Updated 1 year ago
Isabelle Papoulias, CMO, Mediafly, talks about how companies can improve the quality and usefulness of their content while reducing wasted spending on content creation that rarely helps sales close deals.

Updated 1 year ago
Earlier this year, the Interactive Advertising Bureau’s Tech Lab introduced an initiative called ads.txt, which stands for Authorized Digital Sellers, to increase transparency in the digital advertising ecosystem. Michael Korsunsky, CMO at MGID talks about how ads.txt can benefit the industry

Updated 1 week ago
The B2B landscape has significantly changed. Marketers need to understand today’s buyer’s needs and develop their strategies. This is where sales intelligence helps. Here, Rekha Thomas, vice president, Web, Seismic, discusses how B2B marketers can benefit from sales intelligence.

Updated 6 months ago
Amazon Prime Day is just a few days away. Here are five last-minute tips to help you prepare for the e-commerce extravaganza.

Updated 1 year ago
The availability of programmatic buying for linear, over-the-air, broadcast TV is growing. This means advertisers should look for platforms that offer the potential for opportunistic ad buying, expansive reach with targeting and in-flight optimization, and full transparency, writes Will Offeman, chief product officer, WideOrbit.

Updated 1 year ago
The world of B2B marketing is constantly evolving. The new all-digital environment brings trends that marketers can use to their advantage. In this article, Michael Londgren, CMO, Seismic, lists a few agenda items CMOs should consider to put their teams in the best position to thrive in the current and future landscape.