Updated 1 year ago
Black Friday, one of the year’s biggest shopping days, is near. However, this time, it is unlike the previous ones. Use these smart marketing strategies to make the best of the shopping day.

Updated 1 year ago
The holiday shopping season, the most exciting time of the year for both shoppers and retailers, is here. Use this holiday marketing checklist to make the best of this shopping season!

Updated 1 year ago
The holiday shopping season will be key to help close the revenue gap retailers are facing due to the global pandemic. Here are five rules suggested by Alex Czurylo, SVP, group product operations, Rakuten Advertising to help retailers find success over the holidays.

Updated 1 month ago
Cybercriminals are notorious for launching large-scale attacks during long holiday weekends when businesses are likely to be closed.

Updated 1 year ago
Can email marketing help acquire customers? Find out how you should use email marketing this holiday shopping season.

Updated 6 months ago
Your values-driven customers want more than discounts and savings. Learn how to connect with them on an emotional level and build sustainable relationships

Updated 1 year ago
This holiday season brings plenty of stress for IT teams, battling a slew of cyber risks. From holiday phishing scams to Wi-Fi attacks and insider threats, this year is set to bring in fresh cybersecurity challenges for IT. Check out the five most common risks enterprises face in the holiday season and how to address them.

Updated 1 year ago
The holidays present a different kind of challenge to contact center agents. Meanwhile, overstretched contact center managers dealing with staffing and scheduling headaches can find it difficult to keep up with the spike in call volumes. Check out five ways intelligent virtual assistants can help deal with the seasonal demand and reduce staffing costs.

Updated 6 months ago
Leo Giel, CRO at YouAppi, highlights how marketers often miss the mark when it comes to fulfilling a customer's wishlist in terms of holiday ads and marketing.

Updated 6 months ago
In this article, Vish Baliga, chief technology officer, SAP Fieldglass, specifically addresses how businesses can improve the way they engage with seasonal workers for better business results and a happier workforce.

Updated 8 months ago
Apple’s privacy updates have increased ecommerce CPA costs by as much as 200%. But new technologies are providing valuable alternatives, says Paul Childs, vice president of business development, MOLOCO.

Updated 6 months ago
The final shopping season of 2021 is fast approaching. In this article, Ryan Horn, senior vice president of marketing, Simpli.fi, discusses a few trends and recommendations to help advertisers increase ROI during the shopping season.

Updated 6 months ago
4 Tips for small and local businesses to max their weekend sales

Updated 6 months ago
The holiday season is a critical period for restaurants – and the dining experience provided by your staff can either make or break it for the entire year.